In March of 2014, RISE Clothing Company established a strategic alliance with Two Wins to launch a robust marketing initiative called iRISE.  iRISE is a movement to uplift millennial from all walks to live with purpose and a commitment to serve others.  As an extension of Two Wins, iRISE functions as a personal to challenge to transcend the ordinary and to pursue your dream with passion and grit.   With an aggressive grassroots strategy, iRISE will focus on four elements; sharing a compelling messages; engaging in continuous social interaction; participation of high school and colleges; and dedication to community services.